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Mission, Values and Guideline


"Create a growing profitability satisfying the needs of Clients, Stockholders and Workers, in harmony with the surroundings"


  • Respect for the individual:
    Our organization values the dignity of the individual. We promote an individual’s personal and professional development and we appreciate his or her ideas and contributions. Consequently, we promote human dignity at work and we foster the improvement of the quality of life of our employees and their families.
  • Integrity:
    We are committed to honesty, consistency and austerity, we speak truthfully and act accordingly, and we safeguard the company’s, the community’s and our own personal assets.
  • Responsibility:
    We take responsibility for our decisions and our actions, insuring that we reliably fulfill our commitments and maintain our trustworthiness with our clients, personnel, financial institutions, suppliers, shareholders, community and the environment.
  • Team spirit:
    We believe that the best possible results are obtained through teamwork, characterized by openness to new ideas, a spirit of service and respect, and the collaborative learning process in an environment of confidence.
  • Innovation:
    Through innovation, we strive for sustainability, growth and company leadership in the development of new products, services, processes, businesses and markets.
  • Client Focus:
    Understanding and surpassing the expectations of our customers, consumers and users is a company priority; our permanence and growth depends on their satisfaction.